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How to design a successful commercial website for your business?< /span>
If you want to launch your business online, the first step you need to take is to design a commercial website that reflects your brand identity and attracts your target customers. But how do you design a commercial website professionally and effectively? In this article, we will share with you 9 steps and tips to design a business website that will help you achieve your goals and increase your sales.
1.Choose your site type Commercial
Before you start designing your business website, you need to decide what type of website you want to create. Will you provide services or products? Will you sell online or will you use the site as a promotional and marketing tool only? Will you need content rich in images and videos, or will you focus on text and information?
Depending on your business and goals, you can choose from different types of business websites, such as:
Online Store
It is the site that allows customers to purchase your products or services online in an easy and secure way. Your online store should contain pages to display your products in an attractive and detailed manner, a basket to add the selected products, multiple and reliable payment methods, and clear shipping, return and warranty policies.
Blog
It is the site that allows you to post useful and interesting content about your field or industry. Your blog should have a home page showing your most recent articles, individual pages for each article with a catchy title, header image, well-written, easy-to-read text, and a comment field to engage your visitors.
My Site
It is the site that allows you to show your brand identity, the services you provide, the projects you have done, and the clients you have dealt with. Your introductory website should contain a home page that summarizes what you offer and what distinguishes you, an about us page that tells the story of your brand, your vision, and your values, a services page that shows the solutions you provide to your customers’ problems, a business page that displays examples of your past or current projects, and a contact us page that contains your contact information. And a form for sending messages.
2.Choose a domain name For your commercial site
The domain name is the address visitors use to reach your website. Your domain name should be easy to remember, pronounce and spell, and reflect your brand identity and business. It must also be unique and not used by another site.
To choose a good domain name for your business website, you can follow these tips:
• Use keywords related to your business or industry, as this helps improve your site's ranking in search results and increase visitor confidence.
How to design a successful commercial website for your business?< /span>
If you want to launch your business online, the first step you need to take is to design a commercial website that reflects your brand identity and attracts your target customers. But how do you design a commercial website professionally and effectively? In this article, we will share with you 9 steps and tips to design a business website that will help you achieve your goals and increase your sales.
1.Choose your site type Commercial
Before you start designing your business website, you need to decide what type of website you want to create. Will you provide services or products? Will you sell online or will you use the site as a promotional and marketing tool only? Will you need content rich in images and videos, or will you focus on text and information?
Depending on your business and goals, you can choose from different types of business websites, such as:
Online Store
It is the site that allows customers to purchase your products or services online in an easy and secure way. Your online store should contain pages to display your products in an attractive and detailed manner, a basket to add the selected products, multiple and reliable payment methods, and clear shipping, return and warranty policies.
Blog
It is the site that allows you to post useful and interesting content about your field or industry. Your blog should have a home page showing your most recent articles, individual pages for each article with a catchy title, header image, well-written, easy-to-read text, and a comment field to engage your visitors.
My Site
It is the site that allows you to show your brand identity, the services you provide, the projects you have done, and the clients you have dealt with. Your introductory website should contain a home page that summarizes what you offer and what distinguishes you, an about us page that tells the story of your brand, your vision, and your values, a services page that shows the solutions you provide to your customers’ problems, a business page that displays examples of your past or current projects, and a contact us page that contains your contact information. And a form for sending messages.
2.Choose a domain name For your commercial site
The domain name is the address visitors use to reach your website. Your domain name should be easy to remember, pronounce and spell, and reflect your brand identity and business. It must also be unique and not used by another site.
To choose a good domain name for your business website, you can follow these tips:
• Use keywords related to your business or industry, as this helps improve your site's ranking in search results and increase visitor confidence.
When choosing a template for your business website, you should keep these points in mind:
• Choose a template that matches your brand identity and expresses its personality and values. For example, if your work is about art or creativity, choose a template with bright colors, eye-catching images, and animation effects. If your work is related to accounting or finance, choose a template with cool colors, simple lines, graphs, and tables.
• Choose a template that aligns with your goals and mission. For example, if your goal is to drive visitors to your blog or YouTube channel, choose a template that has plenty of space to showcase your content and a subscribe or share button. If your goal is to convert visitors into customers, choose a template with clear and enticing calls to action, such as a button to request a quote, free trial, or purchase a product.
• Choose a template that fits your target audience and responds to their needs and expectations. For example, if your audience is made up of young people who are interested in fashion or beauty, choose a template with high-quality images, modern style, and social media platforms. If your audience is made up of business people interested in technical or consulting solutions, choose a template that contains customer and partner testimonials, accolades, and warranties.
5.Add the necessary content for your commercial site< /span>
After choosing a template for your business website, you need to add the necessary content to inform visitors about your business and convince them to become your customers. Content is all your text, images, videos, sounds, and other interactive elements. The content should be useful, attractive, confident and easy to understand.
To add the necessary content to your commercial website, you can follow these steps:
• Write the texts of your site's content in proper and clear Arabic language that is suitable for your target audience. Use keywords related to your work and activity, and avoid vague, complex or repetitive words. Make sure your texts are short, well-formatted, and contain subheadings, important points, examples, and referrals. Make your texts interesting and persuasive, show the benefits of your business and the solutions you offer to your clients' problems.
• Add photos and videos that enhance your site's appeal and help explain your content better. Choose high-quality photos and videos that are relevant to your work and activity, and avoid photos and videos that are public or used by other sites. Make sure your images and videos are optimized for speed and size, and contain alt and descriptive titles that are easy to understand by search engines and visitors with disabilities.
• Add interactive elements that increase your visitors' experience and encourage them to contact you or take a specific action. These elements may include a button to subscribe to the newsletter, request a call or book an appointment, a form to submit an inquiry, opinion or complaint, a field for comments, ratings or shares, or a link to social media platforms or live chat. Make sure these items are easy to use, safe and effective.
6.Link products to the article
If you have products to sell on a store, you can link them to the article in different ways, such as:
• Mention the name of the product in the text of the article, and add a link that redirects the visitor to the product page on the store.
• Adding a picture of the product in the article, and adding a link that directs the visitor to the product page on the store.
• Add a list or table displaying several products related to the topic of the article, and add a link for each product that directs the visitor to the product page on the store.
7. Improve your website's SEO
SEO stands for Search Engine Optimization, or Search Engine Optimization, which is a set of strategies and techniques that It aims to increase the visibility of your site in organic or unpaid search results, thus increasing traffic and sales.
For the SEO of your business website, you can follow these tips:
• Choose keywords related to your business and activity, and use them in the titles, texts, links, and images of your site. Keywords are the words or phrases that visitors use to search for what they want on search engines. You can use tools like Google Keyword Planner or Ubersuggest to find popular and competitive keywords in your industry.
• Choose attractive and interesting titles for your pages, and use appropriate HTML tags for them. Headings are the lines that appear in search results and summarize the content of the pages. Titles must be compelling, clear and specific, and contain keywords. You should also use appropriate HTML tags for headings, such as h1 for the main heading and h2 and h3 for the subheadings. This helps organize the content and makes it better understood by search engines and visitors.
• Choose a short and accurate description for each page of your site, and include it in the meta description tag. Description is the text that appears under the title in search results, and is meant to explain what the page has to offer and entice the visitor to click on it. The description should be short, no more than 160 characters, and contain important keywords and a call to action.
• Choose SEO friendly links for each page of your site, and add them in the URL tag. Links are the addresses that search engines and visitors use to reach your pages. Links should be simple, expressive, and consistent, and contain keywords relevant to the page. Avoid using numbers, dashes or double characters in links, as this leads to confusion and mistyping.
• Choose high-quality images and videos that are relevant to your site's content, and add alt and descriptive titles. Pictures and videos are elements that attract the attention of visitors and add to the aesthetics of your site. Images and videos should be optimized for speed and size, and not impact your site's performance. You should also add alternative and descriptive titles for images and videos, as this helps search engines and visitors with disabilities understand them.
8.Test and publish your business
After adding the required content to your commercial site, you should test your site before publishing it on the Internet. Experimentation is the process of examining the appearance and functionality of your site and making sure there are no errors or issues that affect your visitors' experience or your site's ranking in search results.
To test your commercial site, you can follow these steps:
• Test your site's appearance on various devices, browsers, and screens, and make sure it responds to size, resolution, and orientation. You can use tools like the Google Mobile-Friendly Test or BrowserStack to see how your site appears on smartphones, tablets, laptops, and desktops.
• Test the functionality of your site and ensure that all links, buttons, forms and interactive elements work correctly and securely. You can use tools like Google PageSpeed Insights or GTmetrix to measure and improve your site's loading speed.
• Test your site's content and make sure it's free of spelling, grammatical, or linguistic errors, and that it's consistent, organized, and well-formatted. You can use tools like Grammarly or Hemingway to correct and improve your site texts.
• SEO test your site and make sure it meets all the standards and good practices to increase its visibility in search results. You can use tools like Google Search Console or Moz Pro to analyze and improve your site's SEO.
After making sure of the quality and readiness of your commercial site, you can publish it on the Internet with the click of a button. To publish your site, you must first purchase a hosting plan that provides you with the space, speed, and security needed to keep your site online. Then you have to associate your domain name with your hosting server, so that visitors can access your site via its address. Then you have to upload your site files to your hosting server, so that the browser can display them to your visitors. You can use programs like FileZilla or Cyberduck to easily upload your site's files.
9.Promote your business
After publishing your commercial website on the Internet, you must promote it in effective ways, in order to increase its fame, visits and sales. Promotion is the process of using various means and tools to attract attention to your site and convince visitors to become your customers.
To promote your commercial website, you can follow these methods:
• Advertise your site on social media platforms, such as Facebook, Twitter, Instagram or LinkedIn. Create pages or accounts for your brand, share useful and interesting content showcasing your products or services, and add your website link in every post. You can also pay money to increase the coverage of your posts and reach a larger and more specific audience.
• Advertise your site on search engines, such as Google, Bing or Yahoo. Sign up for a paid advertising service, such as Google Ads, Bing Ads, or Yahoo Ads , and create ad campaigns targeting keywords related to your business and activity, and add your site link in each ad. You can also pay sums of money to increase the visibility of your ads in search results and reach a larger and more specific audience.
• Advertise your site on websites, blogs, and channels related to your industry or industry. Find famous and influential sources that target an audience similar to your target audience, contact their owners or those responsible for them, and ask them to publish content that mentions your brand or promotes your products or services, and add your site link in each content. You can also pay money to increase the chances of publishing your content and get better coverage.
• Create a mailing list for your visitors and customers, and send them newsletters on a regular basis. Add a form to subscribe to the mailing list on your site, and entice visitors to join it by offering offers, discounts, or gifts. Collect the email addresses of visitors and customers of your site, send them newsletters containing useful and interesting content showing your products or services, and add your site link in each message. You can also use tools like Mailchimp or AWeber to manage your mailing list and send professional newsletters.
Conclusion
Designing a commercial website is a process that requires a lot of effort, creativity and strategy, but it leads to amazing results if done right. In this article, we have provided you with 9 steps and tips for designing a business website that will help you achieve your goals and increase your sales. We hope that you have benefited from it and applied it to your site.